Your marketing strategy can build organic growth for your business
Your digital marketing plan can help you drive organic growth for your business using technology and social media.
Every modern business needs to take advantage of digital marketing tactics to help develop a consistent stream of customers.
Technology allows everyone to gain more leverage in marketing and advertising with the resources now available. Everyone is a publisher and content creator now.
Organic marketing can help you with marketing, sales, and brand building. This is a world where some businesses’ entire growth and success come from their digital presence.
Let’s go over 5 marketing tips to keep in mind if you’re trying to develop organic growth for your business.
1. Invest in high-value content creation
Consistent and quality content creation is key to organically growing a business’s digital presence. Content marketing is how you communicate with your audience.
Types of content can include:
- Blog posts
- Social media posts
- Lead magnets
- Product pages
- Landing pages
In the digital realm, organic growth typically relies on strong content marketing where you’re interacting with your audience regularly and have an opportunity to get your content shared online or gain followers.
When it comes to things like building email lists, gaining social media followers, and getting views and clicks on content, there’s a snowball effect. As you gain momentum, it’s almost always easier to grow through network effects and the leverage you gain each time you gain new followers and subscribers.
2. Have a clear social media marketing strategy
Content marketing is about what kind of content you create and social media marketing is how you use that content to engage and interact with people.
According to GlobalWebIndex, 54% of social browsers use social media to research products.
Find out which social media platforms make the most sense for you and hone in on those.
Don’t try to multi-task or have the best account on 8 different platforms if you’re just starting out. Pick 2 or 3 platforms that are the most relevant for your industry/business model and do your best to truly excel on those.
It’s often much more valuable to be very successful on one platform than to be average on multiple platforms.
Social media marketing is great for organic growth because you can connect with people at scale.
3. Invest in SEO so people can find you on Google
If you can make your business easy to find on Google you can hack into a powerful tool for organic growth. These days people do everything online and there’s a science and art to helping rank your website better on Google called search engine optimization.
SEO involves technical aspects of your website architecture and design as well as creative elements of your website like your blog posts and landing pages.
In 2019, 75% of all global desktop search traffic came from Google.
Whether you have an eCommerce business or a service/consultation type business, you want to capture keywords that are relevant to what you sell. This includes keywords that are relevant to the people or personas that would be interested in your product or service.
Having a strategy in place to rank your website on Google can pay dividends in the long-term because it can be an infinite source of inbound leads and website traffic.
4. Optimize your website to convert traffic
As you drive traffic to your website through social media and SEO, you need to be able to convert that traffic to guide them through your sales funnel.
Depending on your industry or business type you might need to set up a phone call or online appointment to make a sale. Or maybe you need people to opt into your email list, or perhaps you’re selling products and services directly from your website.
You want to build your website architecture, how you organize your page structure and navigation, to be as straightforward and easy to follow as possible.
In addition, you want to construct your on-page elements such as copy, design, illustrations/graphics, and opt-in links in a strategic way.
5. Watch your key metrics and make adjustments
Check the analytics on your social media accounts – Look at your follower counts but also other engagement metrics.
Track your website traffic with Google Analytics and Google search console
If you have eCommerce info to track like abandoned cards or other conversion metrics make sure you’re keeping an eye on those as well.
If you’re doing your strategy effectively you should be seeing gradual increases over time in all your key metrics or KPIs.
If you’re not seeing growth, the areas where you’re lacking are the places you know you need to make adjustments in.
Benefits of organic growth for your business through digital marketing
Your marketing strategy can produce lots of benefits when it comes to organic growth for your business.
Compound growth – Opportunity for compound growth from marketing efforts like social media marketing and SEO are big. On social media you can naturally attract followers, build a community, go viral, and scale. With SEO, over time you can get more and more monthly traffic from Google and even end up on the front page.
Synergy – Your digital marketing strategy is multi-layered and the strategies synergize with each other for greater effectiveness. Your social media marketing helps your SEO which improves your website optimization and they all work in tandem.
Scaling – With digital marketing you can achieve big results with nothing more than a smartphone, a laptop, some wifi, and the knowledge and ability to create, market, and distribute content. Even if you’re outsourcing content creation or marketing, it will eventually pay for itself when done properly.
How To Boost Organic Growth For Your Business With Digital Marketing
The technology available today through social media, web design tools, marketing automations, web apps, and other tools marketers love, give businesses huge potential leverage if they can take advantage of their digital presence.
Don’t forget these 5 digital marketing tips that will help your business grow organically.
- Invest in high-quality content creation
- Have a clear social media marketing strategy
- Invest in SEO so people can find you on Google
- Optimize your website to convert traffic
- Watch your key metrics and make adjustments